Preview by Frontend Horizon

Signature Roofing & Coatings
For building owners and property managers

How a commercial roof coating is applied, in 4 steps

Assess the roof, prepare the surface, apply the coating and verify the work. Most coating failures trace back to the second step.

Question 1 of 11

What do you need?
Who's asking?
What kind of roof is it?
Is the property insured?
Which day works best for your inspection?

We'll call to confirm the exact time.

What time of day works best?

We'll call to confirm the exact time.

Street, city and ZIP.

or call to book: (830) 446-9022

While this is a preview, this form goes to Frontend Horizon, not to Signature Roofing & Coatings.

A roof coating looks simple from the street. Someone goes up with the material, and the roof turns white. Whether that coating holds up depends on nearly everything that happened before it went on. We're Signature Roofing & Coatings, based in Boerne and working on flat, nearly flat and metal roofs across 14 Texas towns. Here is what the job looks like, and what to ask any contractor about it.

Commercial roof coating in four steps

The work has four parts: assess, prepare, coat and verify. Here is what happens in each one, and why.

Step 1: Roof assessment

We look at what shape the roof is in, what it's made of and how water drains off it, so we can decide whether it should be coated at all, and with what. We take photos and measurements, and we ask about your timeline and concerns.

This step has a possible ending that a lot of owners don't expect: we tell you not to coat it. We don't push coatings on every roof. When a roof is still solid and the damage is only on the surface, we're honest about that, and when it isn't, we're honest about that too. If you're not sure which you have, start with restoration vs replacement.

Step 2: Surface preparation, the step that matters most

The coating is only as good as the surface beneath it. We clean and repair the roof surface, removing debris and fixing cracks. Cracks, holes and damaged roofing have to be fixed before coating. Proper prep is what lets the coating bond correctly and last longer.

A rushed prep job creates failures later, and it’s the easiest place to cut a corner, because nobody can see prep once the coating is down. A coating only holds up if you know where the water goes, how much the roof moves in the heat, and that the surface has been properly cleaned and repaired. So ask about those before you sign. A contractor should be able to tell you:

  • How the roof will be cleaned, and what happens if it doesn’t come clean
  • Which repairs will be made before any coating goes on
  • What they’ll do about areas where water sits
  • How they know the coating will bond to your roof’s material
Large metal roof coated white, seen from roof level
Metal roof coated white

Step 3: Coating application

We apply the liquid coating in even layers, following the maker's instructions, usually in multiple coats. The material seals seams, weak spots and the places where pipes and vents come through and forms one seamless layer over the existing roof, without tearing off the old roof. The surface it leaves behind reflects heat, which eases the load on your cooling.

We apply acrylic, silicone and polyurethane coatings, customized to your roof type and exposure. Acrylic vs silicone vs polyurethane covers how those differ. How long the job takes depends on the size of the roof and the shape it’s in, and the assessment gives you the actual timeline. Weather matters too, because coatings need the right conditions to cure.

Step 4: Final inspection and photo report

When the coating is down, we test the seams and verify coverage across the entire roof. Then you get a full report with photos. Keep it. It’s your record of what was done and what condition the roof was left in, and whoever looks at the roof next will want it.

While the job is running

A coating job happens over the heads of your tenants, so how the crew behaves matters as much as what they spray. We show up early. We communicate daily. We leave the site cleaner than we found it. You'll get updates during the work, and we document everything for your records.

To see more of how a job runs from the first call to the last walk, read how we work, or look at fluid-applied roof coating systems. If you want to know whether your roof is a good candidate, book a free roof inspection.

Where to go next

Get an honest read on your roof.

We offer free, no-obligation roof inspections and estimates. Fill in the form and we'll get back to you within 24 hours.

Question 1 of 11

What do you need?
Who's asking?
What kind of roof is it?
Is the property insured?
Which day works best for your inspection?

We'll call to confirm the exact time.

What time of day works best?

We'll call to confirm the exact time.

Street, city and ZIP.

or call to book: (830) 446-9022

While this is a preview, this form goes to Frontend Horizon, not to Signature Roofing & Coatings.

Performance-only offer

You only pay for results

No monthly retainer. Our pay depends on the leads and jobs we bring you, so we only do well when you do. Put in your numbers to see your price both ways, then choose.

$
%
%

Sample numbers to start. Replace them with yours.

Recommended

Pay per lead

$140

per lead

You keep $3,500 of $4,200 profit

Each won job costs
$700
Monthly estimate
$2,800

Revenue share

11.5%

of won jobs

You keep $2,820 of $4,200 profit

Each won job costs
$1,380
Monthly estimate
$5,520

You close enough of your leads that a set price per lead is the better deal.

Pay per lead costs less on average once you close at least 11 of every 100 leads. Revenue share costs nothing in a month with no wins.

How you pay

  • Pay per lead is always open to you. A set price for each lead we send you, based on what a lead is worth to your business.
  • Or pay only on the jobs you win. 10 to 20% of the jobs those leads become. A lead that does not close costs you nothing.
  • Priced from your own numbers. Your job value, margin and close rate set both prices.

An estimate. Final terms are confirmed together before anything starts.

Pay per lead $140. Revenue share 11.5%. Recommended: Pay per lead.